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6 de Abril, 2008
Absolut Reconquista Ad: Oh please let Absolut Reparations be next!
Categorized under Carmen D. , Español , Globalización , Historia , Humor , Medios | Tags: Absolut ad Mexico
Here’s the Absolut ad that first appeared in Mexico:

It depicts the border between Mexico and the United States prior to the February 2, 1848 signing of The Treaty of Guadalupe Hidalgo following Mexico's loss of the Mexican American War. The terms of that Treaty were changed by the United States and some believe that the USA never legally acquired the Southwest from Mexico.
Prior to ratifying the treaty, the US Senate made two modifications, changing the language of Article IX (which guaranteed Mexicans living in the purchased territories the right to become US citizens), and striking out Article X (which conceded the legitimacy of land grants made by the Mexican government). On May 26 1848, when the two countries exchanged ratifications of the treaty of Guadalupe Hidalgo, they further agreed to a three-article protocol (known as the Protocol of Querétaro) to explain the amendments. The first article claimed that the original Article IX of the treaty, although replaced by Article III of the Treaty of Louisiana, would still confer the rights delineated in Article IX. The second article confirmed the legitimacy of land grants pursuant to Mexican law. source
Absolut? Welcome to the world of instant global communication. But I know you’ve met. Unless I am specifically informed otherwise, I feel sure that Absolut is absolutely tickled about all of the publicity this ad is generating. All publicity is good publicity, right? Maybe.
Since Absolut is mining history for new ideas about how to sell booze, it seems to me that Absolut's next ad should be one that features the Confederate States of America in all of their pre-Civil War glory. Hmm. How about Absolut Secession? Catchy, right? Smack the Stars and Bars right in the middle of that ad and you and I both know that a certain segment of the American population would cheer and certain others of us would be outraged.
But what would Absolut be selling really?
Although the ad appeals in a daydreaming, head cocked to the side, eyes toward the sky “if only…” kind of way it is divisive in this country given our overheated idealogical wars about immigration. Mostly, I think the Reconquista ad was a dumb move on Absolut’s part for a simple non-political reason. You want to associate a liquor brand with feeling good, happy. And now, my once a year Absolut Mandarin and cranberry feels tainted. 24 hours ago I thought Absolut and I thought of cool print ads, backlit bars, too loud music, and laughter. Now, I think Absolut and all that’s going through my mind are the contentious threads I’ve been reading in response to this ad.
I think I need a drink.
Crossposted to All About Race.




Comentarios (14)
jose dijo:
Some don't believe that all that land was required legally? How about anyone who's ever read a real book about that acquisition. That's definitely some. Man, this was a great ad, but it doesn't influence whether I'll be sponsoring Absolut.
Palabras por jose spat forth on el 6 de Abril, 2008 at 09:11 AM
M
dijo:
Yeah, Jose; this does seem like one of those "News Flash: Water Is Wet" moments, doesn't it?
The U.S. cannot be trusted with a treaty of any sort, honestly.
Palabras por M
spat forth on el 6 de Abril, 2008 at 10:28 AM
La Molina
dijo:
In a world ruled by imperialism, I find this ad funny. None of our land was acquired legally! Even as an Aztlanista, I don't agree with Olin Tezcatlipoca, Director of the Mexica Movement web site. on a lot of things. Yes, most of his stuff is to radical even for me. And when has the US ever honored it's own treaties?
I cannot believe how liltle Americans actually know about the Mexican-American War.
How about some discussion?
How To Solve Illegal Immigration - http://www.youtube.com/watch?v=nN1kp1ggWyM
Palabras por La Molina
spat forth on el 6 de Abril, 2008 at 10:37 AM
peasant dijo:
I made it through quite a few of the thread comments yesterday before maxing out my tolerance level. I kept reading, expecting "maybe the next one?" would advocate declaring Sweden a rogue nation, bent on spreading terrorism and fomenting revolution in the western hemisphere, thereby justifying the dropping of tactical nukes on both Sweden and the homeland of Absolut's corporate parent, Germany. I was disappointed, and gave up reading, therefore proving by default only, that maybe there is a limit to the level of stupidity expressed. But my scientific method had its flaws, so my search for that lower limit continues.
Palabras por peasant spat forth on el 6 de Abril, 2008 at 12:05 PM
yave begnet dijo:
In a world ruled by imperialism, I find this ad funny. None of our land was acquired legally!
Random thought: How does a country "acquire land legally"? Has it ever been done? I am skeptical ... unless you consider, as most governments have throughout history, the spoils of war to be legitimated by the fact of conquest. I don't.
Palabras por yave begnet spat forth on el 6 de Abril, 2008 at 01:07 PM
John dijo:
I don't know where else to put this but look at what I just found http://stufflatinpeoplelike.wordpress.com/. What do you guys think?
Palabras por John spat forth on el 6 de Abril, 2008 at 03:07 PM
nezua
dijo:
yave, once you even think of "owning the earth" it begins to break down, eh? we just take it for granted that its a right for us to make earth property in such ways as so many continually die or starve over the enforced "possession."
i have a slightly different take on this ad, maybe. thanks for posting, carmz. i may try to hit it myself soon.
Palabras por nezua
spat forth on el 6 de Abril, 2008 at 04:44 PM
Carmen D.
dijo:
Hey Nez, I look forward to reading your take on this ad. Thank you for sharing your spot with me. I've been out in the sunshine most of the day and am heading out again so mostly, I am just enjoying the conversation here. The only thing I didn't hit on was that this ad IMHO demonstrates just how corporations are so far ahead of "citizens" in blowing out the notion of borders! Euro's, pesos, dinars, dollars, pounds it's all the same to them.
@ la Molina...thank you for that YouTube!!! I am now a "The Pinky Show" subscriber.
Palabras por Carmen D.
spat forth on el 6 de Abril, 2008 at 05:00 PM
RC dijo:
Just goes to show why there is usually no truth in advertising. Too dangerous.
Palabras por RC spat forth on el 7 de Abril, 2008 at 06:05 PM
William dijo:
The ad is great, but we have to remember that if you speak English or Spanish, you are living on stolen land
Palabras por William spat forth on el 8 de Abril, 2008 at 02:33 PM
Californio dijo:
Bring on the race war, I see...
Palabras por Californio spat forth on el 8 de Abril, 2008 at 03:43 PM
La Molina
dijo:
Race War? I'm curious about what you mean by "race war"?
Don't you mean the Indigenous reclaiming their own home continent? Perhaps someday Indian casino money will buy up all the media corporations (including Fox) and start broadcasting an indigenous agenda. That way it will be bloodless.
I speak English, but since I am indigenous, I am living on my own land!
the best thing about knowing English is being able to curse the bastards in their own language.
Excuse me, it's time to drill my leftist militia in the hills of North L. A. County.
Palabras por La Molina
spat forth on el 9 de Abril, 2008 at 03:33 AM
franco flores dijo:
Lo unico que se es que esta genia esa publicacion... muchas felicidades a Absolut!!!! como se dice... alguna vez perdimos ese territorio, pero algun dia con la migracion lo recuperaremos!
Viva México!!!!!!!!!!!
Palabras por franco flores spat forth on el 9 de Abril, 2008 at 04:15 PM
A11nede dijo:
Me quedo conforme si vendemos a Tejas a Rusia. El resto hará una buena harmonación con La Unión Americana.
Palabras por A11nede spat forth on el 13 de Abril, 2008 at 09:31 PM